Where is the Steve Jobs for the book industry?

When Steve Jobs pulled that iPod out of his pocket and said that thing held 1000 songs - I was sold, as were millions of others. iTunes became the gateway to digital music. Apple negotiated deals with all the music labels and began selling music on their behalf (taking a cut of each song bought of course!) So now instead of going into a music store and buying a CD, I could listen to, preview and buy a song or album from my home - anywhere, anytime on any device and cheaper than it used to cost. It has changed the way we listen to music. This model has now engulfed film and TV - my Netflix subscription for $10 a month means I can watch thousands of movies anytime, from my TV, computer or phone. PLUS no LATE FEES!!

Contrast this to my initial experience with the eBook industry...

Our school uses Overdrive – much to my amazement the digital books cost more than the print book, we can only have one copy at a time and most stunningly, the digital book “expires” after 2 years and we have to re-purchase it! Does that sound wrong?? A student came to me and said she really wanted to read a book (we don't have a physical copy) and there it was on Overdrive - but someone has it "out"?! I also thought it would be great to get audio books to help our learning support students - students who find it challenging to read books and could then listen to them instead – but to my disappointment they were about $80 each! I thought that access to digital books would follow the iTunes model, a fixed price to subscribe (Overdrive charge us $2000/year) which gives unlimited access to their content they have packaged (plus a small fee per item perhaps). How wrong I was. Our budget for books is now split between digital and physical and the prospect of having to “rebuy” our digital content every two years is just not viable. So where next? I am not in favour of eliminating physical books but I also think that a preference for the ease of accessibility of digital will rise - a dilemma if this model is prohibitively costly. What am I missing here?

Steve I need you!